Ripple Fries

As the art director and lead designer for Sweetgreen’s Ripple Fries launch, I led the creative vision and execution for all marketing assets—spanning digital, social, OOH, and in-store touchpoints. The campaign introduced Sweetgreen’s first-ever crinkle-cut fries, a bold new menu addition designed to drive excitement and trial.

Our creative approach leaned into playful, high-impact visuals and engaging social content, positioning Ripple Fries as a must-try menu item. The campaign exceeded expectations, driving a surge in traffic, surpassing launch day goals, and going viral across social media—earning 5 million+ impressions across Sweetgreen’s platforms.

This project not only delivered a major brand moment but also reinforced Sweetgreen’s ability to blend innovation, craveability, and cultural relevance into its marketing.