I’ve spent my career helping brands define who they are and how they show up, from high level strategy to hands on execution. I’m most energized when working collaboratively across disciplines, partnering with designers, writers, producers, and marketers to build work that feels cohesive, intentional, and grounded in a clear point of view.

My background spans brand systems, campaigns, content, and creative direction, with a focus on lifestyle brands that live at the intersection of culture, design, and everyday life. I’m drawn to work that balances restraint with emotion, and to ideas that feel confident without needing to shout.

At Sweetgreen, I lead brand and creative work across multiple touchpoints, helping teams translate big ideas into clear, consistent experiences. I care deeply about craft, but I care just as much about process, collaboration, and creating environments where good ideas can take shape and evolve.

Above all, I believe strong creative work starts with empathy. Understanding the audience, respecting their intelligence, and designing with intention at every step. The goal is always the same: to create work that feels considered, meaningful, and built to last.

Outside of work, I’m constantly collecting inspiration through travel, design, photography, and the brands and spaces that quietly get things right. I’m always interested in conversations with people who care about building thoughtful work and strong creative cultures.