I've spent my career helping brands define who they are and how they show up, from high-level strategy to hands-on execution. I'm most energized working collaboratively across disciplines, partnering with designers, writers, producers, and marketers to build work that feels cohesive, intentional, and grounded in a clear point of view.

My background spans brand systems, campaigns, content, and creative direction, with a focus on lifestyle brands that live at the intersection of culture, design, and everyday life. I've worked across music, food, wellness, and beauty, at places like Sony Music, Flamingo Estate, and Sweetgreen, where I led brand and creative across multiple touchpoints, helping teams translate big ideas into clear, consistent experiences.

I'm now freelancing full time, bringing that same collaborative approach to projects where craft and clarity matter. I'm drawn to work that balances restraint with emotion, ideas that feel confident without needing to shout.

I care deeply about the work itself, but just as much about process and the environments where good ideas can take shape. Strong creative starts with empathy: understanding the audience, respecting their intelligence, and designing with intention at every step.

Outside of work, I'm constantly collecting through travel, photography, design, and the brands and spaces that quietly get things right. Always interested in conversations with people who care about building thoughtful work and strong creative cultures.