Yes, Chef

I had the opportunity to create the brand identity, web design, and art direction for Yes, Chef, a creative and copywriting studio founded by my friend Nick Ashkenis. With just a name and the vision to work with food and beverage brands, Nick gave me full creative freedom to bring his idea to life. Inspired by the name, I developed a nostalgic, fun, and approachable brand that draws from the charm of a vintage Italian deli.

To add a personal touch, I spent a day with Nick taking film photographs that reflect his personality and passion for food. These images became a central part of the brand’s visual storytelling across the website and social media.