Yes, Chef

I led the brand identity, web design, and art direction for Yes, Chef, a creative and copywriting studio founded by Nick Ashkenis. Starting with only a name and a vision to work with food and beverage brands, I was given full creative freedom to define how the studio would look, feel, and show up in the world.

Inspired by the name, I developed a brand rooted in nostalgia and warmth, drawing from the character and charm of a classic Italian deli. The identity was designed to feel approachable, confident, and expressive, striking a balance between playfulness and credibility.

To bring the brand to life, I spent a day with Nick capturing film photography that reflected his personality and passion for food. These images became a foundational storytelling element across the website and social channels, helping establish a visual language that felt personal, human, and distinct.