Aki + Koichi

(

)

/ About the project

For the fall harvest launch, we set out to create a campaign as iconic as Sweetgreen's most popular menu item. We had the idea to use the similarly iconic duo, Aki and Koichi, who have been Sweetgreen customers for over 10 years. At sweetgreen, we are always trying to infuse community, culture and farming into everything we do, which is why we photographed our OG fans on our Brussels Sprout farm, Dynasty Farms in Santa Maria, CA.

/ Credits

Client:

Sweetgreen

Creative Director:

Jillian Wheeler

Art Director:

Micah Woods

Designers:

Mira Thekdi, Caroline Cogliani

Photographer:

Benjo Arwas

/ Year