Teyana Taylor

To reignite the Atlanta market at Sweetgreen, we collaborated with Teyana Taylor to create a custom protein plate that would only be available for one weekend. We always want our partnerships to positively influence the community so we included a additional charity piece with a portion of the proceeds going to Taylor's foundation The Tender Foundation.

Being given the reigns to creative direct, I came up with the idea to have a photoshoot inside of Taylor's local Sweetgreen. I produced the photoshoot with one of my favorite photographers Jussy because I knew he'd be able to perfectly capture Taylor's spirited essence.

We then created in store and online materials to showcase this unique and philanthropic venture and engaging celebrity collaboration.