Teyana Taylor

To reenergize the Atlanta market, Sweetgreen partnered with Teyana Taylor to launch a limited-time custom Protein Plate, available for one weekend only. The collaboration was designed to create urgency while celebrating culture, creativity, and community. As part of the partnership, a portion of proceeds supported The Tender Foundation, reinforcing Sweetgreen’s commitment to giving back in a meaningful way.

As the creative lead, I developed the concept and directed the campaign’s visual approach. I chose to shoot inside Teyana Taylor’s local Sweetgreen, grounding the collaboration in a real, familiar space and keeping the focus on authenticity rather than spectacle. I produced the shoot and partnered with photographer Jussy to capture Taylor’s energy and presence in a way that felt natural and expressive.

The campaign came to life across in-store and digital touchpoints, highlighting both the limited product and the philanthropic mission behind it. The result was a culturally resonant collaboration that drove excitement locally while reinforcing Sweetgreen’s values around community, creativity, and impact.