Reneé Rapp

Reneé Rapp has always been a dedicated Sweetgreen superfan, and this campaign is a dream collaboration brought to life. It all started when Reneé shared a video, personally reaching out to Sweetgreen’s founders with a heartfelt request to partner with the brand she loves. Her passion was contagious, and it was clear that this partnership was meant to be.

Music has always been a key element in Sweetgreen’s culture, making Reneé—a singer and performer—a perfect fit. Her dynamic energy and Sweetgreen’s love for music created a seamless synergy.

For this campaign, we set out to showcase the most iconic elements of Sweetgreen, amplifying them to match the scale of Reneé’s vibrant, larger-than-life personality and her genuine obsession with our brand. Together, we’re making Sweetgreen not just a meal but a moment to savor.