Reneé Rapp

Reneé Rapp had long been a genuine Sweetgreen superfan, making this collaboration feel both natural and earned. The partnership began when Reneé shared a personal video reaching out to Sweetgreen’s founders, expressing her love for the brand and her desire to collaborate. The enthusiasm was immediate and mutual.

Music has always been a core part of Sweetgreen’s culture, making Reneé, a singer and performer, a seamless fit. The creative opportunity was to channel her larger-than-life energy while staying true to the brand’s most recognizable elements.

For the campaign, we focused on elevating Sweetgreen’s iconic brand moments to meet the scale of Reneé’s personality. The work celebrated her genuine connection to the brand while positioning Sweetgreen as more than just a meal, creating a cultural moment rooted in authenticity and joy.